Salon is the monthly printed magazine dedicated to conceptual design. It has been a leading edition in Ukraine for 15 years uniting independent designers, prominent architects and creative people around the idea of creation of innovative concepts and trends in design. Dynamic growth of Internet penetration and digital technologies blooming have changed the magazine position at the market dramatically for last few years. The edition lost a great share of its audience and advertisers. Both ads sales and total revenue have dropped significantly.
Implementation of new business model based on the digital software. In the centre of the transformation there is the online communication platform of the magazine which goal is to establish a community of professionals in this area, and to provide them with digital tools to exchange ideas, generate content, promote and sell goods and services.