JayaDigital has reloaded our communications online

Anna Gruzdeva - General manager

ATTRACTION OF NEW VISITORS via Internet

Challenge
Lack of the up-to-date online representation of the restaurant
Solution
Development of new web-site and an application of email marketing to manage subscribers data base
Results
Stable growth of number of visits to the restaurant from Internet

Challenge

Opened back in 1999, Dejavu musical restaurant is a real Kyiv legend. Despite its outstanding image, in the era of Internet it couldn't find ways to communicate to customers online effectively. Both audience and revenue have gone down.

Solution

eMail marketing techniques were applied to segment the restaurant's huge subscription list, promote its events and drive visits to its website. On the other hand website was re-engineered with one goal to implement marketing and sales scenarios.

Project map

website development
Scalable open-source solution to promote restaurant's events and services
Online reservation
Online tables reservation option is offered to visitors of the restaurant's web-site
Subscription list refined
Segmentation of audience by age, male and interests to make emailing personalised
eMail marketing applied
The use of email marketing techniques to get most of current subscription list
Data driven insights
Setup of website goals and their tracking, analytic reports on regular basis
Support
Digital marketing and technology consultancy provided on request

Results

  • web-site traffic doubled
  • increase in web-site engagement metrics
  • persistent growth of online reservations
Vladimir Tereschenko
If a restaurant is present in Internet, it receives additional customers. That was our approach to the development of the Dejavu web-site. At the web-site, client ought to obtain all the necessary information and make their reservation.

The web-site design reflects the individuality of Kyiv’s one of the most prestigious locations. Special attention was paid to e-mail subscribers data base. Actions towards engaged customers strengthened their loyalty to the brand
Vladimir Tereschenko - Head of Client service department at Jaya Digital
Any restaurant is supposed to meet customers’ expectations on menu, service and entertainment. Along with that, Dejavu is eager to preserve its unique, original style. But still, even all that does not guarantee client’s satisfaction.

You have to develop and grow simultaneously with the dynamic environment. That’s why we’ve updated our web-site. One can use it to wander around the premises, take their time to study the menu, skim through the ‘what’s on’ section. Finally, become motivated to make a reservation.

Guests of our restaurant are either simply famous or absolute celebrities. The web-site helps us keep all the archives with photos and videos from the different events, which they have participated in. That feature is really of great use.
Anna Gruzdeva - General manager of Dejavu restaurant
Anna Gruzdeva

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