JayaDigital team has been an integral part of our online success for five years now

Victoria Rudenok - Head of business development

CONCENTRATION ON CORE BUSINESS ACTIVITIES

Challenge
Start-up of Chytayka Internet activity
Solution
Ecommerce strategy implemented
Results
Stable growth of online visits and sales

Challenge

Chytayka online shop derives from the namesake book store that has been operating in Kyiv, Ukraine, since 2009. In the middle of 2010 store owners made a decision to develop online sales. While store management team had a great desire to do it as soon as possible its possibilities of investing were limited by shop’s own profit. So there was a critical need for a solution to start using digital tools in cost effective way.

Solution

Development and implementation of ecommerce strategy. It covered step by step integration of digital technologies and digital marketing tools into Chytayka business model.

Project map

Search traffic attracted
Stable growth of ROI-effective paid and organic traffic from search engines
Data driven insights
Online store goals definition and their tracking, analytics reporting on regular basis
Online store development
Based on world leading open-source ecommerce solution integrated with internal ERP system of the store
Mobile experience
Mobile version of online store developed to meet expectations of growing smartphone audience
Marketing support
Consultancy on attracting visitors by email, social media and the affiliates
Conversion rate optimisation
Application of a/b testing techniques to increase transaction rate gradually

Results

  • continuous ranking in Google’s top-10 search results list
  • over 200% conversion growth
  • 5% monthly traffic augmentation
  • 30% monthly sales increase
Andriy Krutko
We’ve been cooperating with the Chytayka company since 2010. For these professionals, books are not simply goods, but tools to obtain knowledge, gain cultural and spiritual growth. Such ideology equally captivates those who deal with the brand. Our team became inspired as well. When the Chytayka online shop just emerged, we offered services to improve its digital marketing indicators (search marketing, SMM consulting), as well as to control and optimize them.

As a result of effective Internet marketing, the web-site visits has grown dramatically. Very soon the shop’s former engine hit the ceiling of its technical and marketing capabilities. The Magento system was picked to replace it, as it remains the most professional ecommerce platform in the world. By now the shop receives more than 50 thousand visits per month, customers perform a few thousands of transactions and key performance indicators keep growing.
Andriy Krutko - CEO, Jaya digital
The best service is an invisible service. The Magento platform renders new opportunities for our business. It satisfies all the technical requirements, not distracting us from our primary commercial activities.

Web analytics indicators track customers’ behavior and analyze it. Afterwards, the Magento tools are applied: for instance, our clients can see ‘similar items’ and ‘featured recommendations’ based on their personal interests.

We do our best to improve customers’ experience. The best performance indicator for us is the dynamic growth of conversions, which means high brand loyalty and impressive sales revenues.
Victoria Rudenok - Head of business development
Victoria Rudenok

Generating online sales for e-commerce businesses

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